Two months from now the International Olympic Committee will name the host city of the 2016 Summer Olympics. The International Olympics Committee (IOC) shortlisted four of the seven applicant cities—Chicago (United States), Madrid (Spain), Tokyo (Japan), and Rio de Janeiro (Brazil); over Baku (Azerbaijan), Doha (Qatar), and Prague (Czech Republic)—on June 4, 2008 during the announcement in Athens, Greece. The results will be announced at the 121st IOC Session in Copenhagen, Denmark, on October 2, 2009. Here are the 2016 Olympics logo designs submitted by the 7 applicant cities.

Rio de Janeiro, Brazil
The logo suggests the natural rich landscapes of Rio de Janeiro, with a yellow sun rising behind the green hills and valleys of Rio (highlighting the Sugar Loaf (Portuguese: Pão de Açucar), the city’s best known icon), and blue sea. Overall, the logo has a heart shape which represents the Brazilian’s passion and enthusiasm for sports. Through its repetition, a stylized clover is formed, associated with the luck for everyone seeking to surpass limits, without any artifices other than the strength and heartiness of the person who brings along his people’s dreams. The logo was designed by Ana Soter.  With the slogan, “Live your passion,” an exclamation mark is incorporated into the number “1″ to suggest the expectation and excitement for the opportunity to host. Designed by Ana Soter and selected by a special jury, the logo uses a stylized Sugarloaf Mountain in the shape of a heart to represent Brazil’s passion and enthusiasm for sports.

Tokyo, Japan
The Tokyo 2016 logo takes the form of a traditional Japanese knot known as “MUSUBI”, has long been utilized in Japan to signify blessings during times of celebration. It integrates the five Olympic colours into a motif of colourful and decorative knotted strings which have long been utilised in Japan to signify blessings during times of celebration. Using the slogan “Uniting our worlds,” the logo ties the five Olympic colors in the form of a traditional Japanese knot.  Tokyo’s logo was created by acclaimed designer Kenji Ekuan of GK Design Group .

Chicago, USA
Designed by VSA Partners, this is Chicago’s second logo for its 2016 bid. The first (which featured an olympic torch with flames resembling Chicago’s skyline) violated Olympic rules which prohibit the use of the Olympic symbol, motto, flag, flame, torch, or medal. With the slogan “Let friendship shine,” the new logo uses a six-pointed Chicago star representing a compass pointing out in all directions of the world.

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Tags: Branding, design, identity, logo, olympics 2016