Advertising Sharing: Save Our Seas: Warning

14 June 2009 No Comment

Challenge:
100 million sharks are slaughtered by humans every year. By comparison, only 4 humans are attacked. This begs the question: Who is the real predator?

Execution:
We devised a warning sign for our client. It was stuck on the Two Oceans Aquarim Shark tank and warned of the predators beyond this point. However, it was printed “bacckwards” so that the warning was actually for the sharks.

Results:
As overwhelming response from international and local visitors to date with international rollout planned.

“Predators beyond this point.”

Advertising Agency: Saatchi & Saatchi Cape Town, South Africa
Creative Director: Anton Crone
Art Director: Jenna MacGillivray
Copywriter: Sammy-Jane Thom
Released: March 2009