Challenge: Pantene makes hair strong and the objective was to bring the communication at various consumer touch points.
Solution: A poster with a real plait hanging from the back of a head was stuck on the doors of malls, supermarkets and beauty salons. The plait served as the door handle and each time patrons “pulled” the hair handle, the core benefit of Pantene was communicated in an interested manner.
Result: Apart from bringing a lovely smile to the lips of patrons, it created greater brand awareness and an increase in inquiries at …

WOW…that’s funny

It’s quite interesting and funny actually.

What do u think about this ad?

Agency: TBWA\PARIS, France
Executive Creative Director
Creative Director: Erik Vervroegen
Copywriter: Nicolas Roncerel
Art Directors: Caroline Khelif, Leopold Billard, Julien Conter

Today is World Earth Day, so I would like to share 2 ads which are related to our environment! The first one is about World Water Day and the other one is about Earth Hour 2009.
1.Green Belgium: World Water Day
Direct mail
“Without water, knowledge can’t flow.”