OLAY – Hide Your Age
Good visual effect and execution.

Agency: Saatchi & Saatchi, London
Executive Creative Director – Paul Silburn, Kate Stanners
Creative Director: Daniel Malliard
Copywriter: Jonathan Benson
Art Director: Stanley Cheung
Illustrator: Typographer – Cris Jones, Firstbase

To draw attention for the superfast DHL Express service from Asia, the agencies provided DHL boxes with a very special inlay. The inlay, at the bottom of the box, shows another open box and together they make a long “tunnel”. At the end of the “tunnel”, there is an Asian person handing over something. In the Hong Kong version the Asian person hands over a toy box, in the Shanghai version a laptop and in the Beijing version a shoes.
The text says: The fastest way to Hong Kong/Shanghai/Beijing. Take a …