Just found it from http://www.idsgn.org/posts/pizza-the-hut/, PizzaHut launched a new branding strategy.

There’s a big trend in general around having confidence in the foods that you eat. People over the age of 35, whose frequency with pizza is declining, said one of the big things that would reignite their passion with the category is to have a pizza made with multigrain crust and an all natural tomato sauce…
Design is a great way to create an emotional expression for your brand. But the pizza category has been a real laggard in doing that. …