Automaker considers changing the color as it exits bankruptcy protection

updated 6:00 p.m. ET July 8, 2009

DETROIT – General Motors could literally turn green as it readies itself for major management and cultural changes that will coincide with its escape from bankruptcy protection.
People briefed on its plans say the company is looking into changing the background color of its corporate logo from blue to green in an effort to show consumers that it is leaner and greener, more focused on fuel efficiency and better able to make quick decisions.
Ed Welburn, GM’s …

With advertising down 23 percent this year and circulation down from 2.6 to 1.5 million, Newsweek is hoping that the refresh will help make the dying magazine relevant again. “As the number of news outlets expands, it is said, attention spans shrink; only the fast and the pithy will survive,” says Jon Meacham the editor at Newsweek.
The redesign (Newsweek’s second since 2007) focuses on making things simpler, a nice change to the previous format. The new look makes use of some much needed whitespace as well as some fresh new …

MTV launches a spanky new look as of today – as its international brand refresh rolls out across the company’s network of 64 channels, created by MTV’s creative directors from around the world in collaboration with UK-based studio Universal Everything…

We use the word refresh rather than rebrand as the MTV logo is still recognisable – the new logo (above) is, in fact, the old logo – but in MTV’s new look, the logo remains black on a white ground – no colour, pattern or texture will ever adorn it – …

The slightly refreshed identity was designed by Anthony Piraino from the Iconfactory, directed by the logo’s original designer along with the team at Mozilla. As described in the extensive creative brief, the goal was to modernize the overall look of the logo.
You have to look close, but the most notable differences include finer hair detail and depth shading on the fox, flames that wrap around the globe, and a few heavy coats of gloss on the globe itself. I don’t know if it really looks more modern, but it is definitely more detailed. Which is not …

On 1 July, MySpace changed the their logo. No longer does it say “MySpace.com – A Place For Friends.” Now it simply says MySpace. The old and new logo are as below:
The PR of MySpace refused to confirm that the logo is new, or say why they changed it. It sure is absurd to have a conversation that goes something like “So it looks like you’ve changed your logo this evening? No Comment. Uh huh. Ok, so any official reason why you changed it? No comment.” Trade secrets, I guess. …