Below article is come from http://www.shayhowe.com

1. Think like potential customers.
To even begin developing a keyword list you need to know and understand how potential customers are going to search for your product or services. What may be relevant and a common understanding to you may be completely over the heads of your clientele. Technical or specific terms you use might not even be searched. Always think like a potential customer when developing keywords.

2. Analysis any competitors.
It is always a good idea to know who you are competing against. Doing so will provide you with insight not only to how your industry is being marketed online, but to also new keywords and descriptions you may have never even thought about. Visit competitors websites, check their code, and make sure that you are not leaving out anything critical.

3. Use typos and misspellings.
It is not uncommon for people misspell words and phrases in their searches. While you may not want to place misspelled words on your web page for rankings it is possible to run pay per click on these words, and they are often cheaper than the correct spelling. A good tool to use to locate common misspelled words and typos see SearchSpell Typo.

Examples:
Calendar > Calender
Your > You’re
Here > Hear

4. Use acronyms and abbreviations.
Acronyms and abbreviations make up a large amount of search traffic, thus making it important for you to make sure that your not missing any keywords. Many keyword generators will miss out on acronyms and abbreviations so be sure that you are doing this yourself to uncover your full potential list of keywords.

Examples:
9/11 > September 11th
SEO > Search Engine Optimization
PPC > Pay Per Click

5. Use multiple verbs.
Everyone has a different mindset when it comes to searching, therefore you want to make sure that you are using a contrast of different verbs.

Examples:
try to play
trying to play
try playing
trying playing

6. Use both plural and singular.
Using both plural and singular keywords will easily magnify your list quickly. Most major search engines will take in to consideration plural and singular forms within organice results however keep in mind if running a pay per click campaign Yahoo Search Marketing does not while Google AdWords does.

Examples:
mountain bike
mountains bike
mountain bikes
mountains bikes

7. Use compound, separated, hyphenated, and merged keywords.
Users often search trying multiple variations of words and spellings looking for the right fit. To be sure you are not missing out on any terms or phrases research compound, separated, hyphenated, and merged keywords.

Examples:
checkin > check-in > check in
startup > start-up > start up
lifesize > life-size > life size

8. Use locations.
One of the best ways to pick up traffic is to localize your keywords. If you are looking to pick up traffic on a national level create a few sub pages targeting localized keywords in the most popular areas. This will directly target your visitors and overall will increase your conversion rate if done correctly.

Examples:
Phoenix web design
Arizona SEO
Chandler, AZ artist

9. Use Adjectives
Numerous users will use adjectives in addition to the main keywords. This is a fast way to pick up keywords and even spark an immediate interest with users.

Examples:
Good, Better, Best
Far, Further, Furthest
Much, More, Most
Little, Less, Least
or Free, Cheap, Amazing, Pretty, New

10. Refine list.
After you have built your keyword list its quite possible that your list is far too big and contains some keywords that can be tossed out. Narrow down the list by selecting a good mix of both broad and targeted keywords directly related to the subject and theme of your website. Keep these keywords as you will want to rank for both. Remove any keywords that are not relevant to your website or keywords that you don’t have enough content to support. Remember it is always possible to go back and add content and keywords later as well.

Get Started!
You can begin your keyword research for free using any of the following tools. These are great resources to help you find new keywords or get your pay per click campaign off the ground. However one thing to keep in mind, since these resources are free it is likely that your competitors are using them as well. For the best results be a little creative and thing outside the box when at all possible.

• Google Keyword Tool
• Wordtracker Free Keyword Tool
• Keyword Discovery Free Tool
• Google Trends

SEO Book Keyword Suggestion Tool

In basic link terminology, a backlink is any link received by a web node (web page, directory, website, or top level domain) from another web node (Björneborn and Ingwersen, 2004). Backlinks are also known as incoming links, inbound links, inlinks, and inward links.
We just found an nice article about how to obtain backlinks for your blog from http://www.area1.info, and the below is some of the tips from the post:

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1. Joining free web directories

Joining free web directories though it does not bring excellent benefits, reached first on the list of tasks every webmaster when launching a new site. Registering your blog in directories is good for increasing visibility on the Internet. Register your site in major directories such as Dmoz, Yahoo! or Google. Submitting is done once and lasts up to 8 months. Not much if you want to build a strong presence in online.

2. Publishing articles in article directories

Publishing articles in article directories. Publication of articles means to write an article and to submit it to articles directory. These article directories publish or send the article to different sites that show it on the net. People, like spiders of the search engines, can read the article and then acces the links contained in it. Register articles in specialized directories such as UltimateArticleDirectory, ArticlesDirectory or MyArticles. Google Base is a place where you can easily submit all types of online and offline content that it hosts and offers to online search. Users are invited to publish any information or images, which after will be found in a database that was created for this occasion. However, in practice, Google offers to host on its servers all relevant and personalized content for users, which should significantly increase traffic on its sites and raise the revenue from online advertising.

3. Link exchange with other sites on the same niche as your website

Link exchange with other sites on the same niche as your website. Search sites that complete your site and try to get a link from them. Some of the websites may be banned from search engines or to produce spam, and in this case there are high chances to happen the same thing to your website as the search engines will consider them in touch. On the other hand, the site can be positioned relatively poorly in SERPs and then link exchange has no effect. Things change when it comes to serious sites with good position in SERPs and high PR. Ideal in terms of SEO are one way links, sites that are linking to your site without you having to put their link. Link exchange with other sites means to find other sites that will put your link to them in exchange for their link on your website. This process work on the idea “my visitor goes to you if you send me visitors”. Basically, an association of sites that are recommending each other and send their visitors between them is formed, all without advertising costs.

4. Newsletter

Newsletter is a method by which you can inform your visitors about new issues on the site, thus never losing visitors. Put a form on the homepage of the website through which visitors can enter their e-mail address to receive news about your site. Every 2 weeks or even less send an e-mail to all subscribers in which you introduce new issues on the site. This method creates a kind of community site and you bring your visitors back.

5. E-mail signature

E-mail signature. E-mail has become a standard form of correspondence in most companies. Your customers want to know who are they corresponding with and how can they contact you. Signatures for e-mail can play an important role in providing this information, differentiate your message and show your company image. Most e-mail programs offer the use of e-mail signatures. This signature consists of a text written before, and is attached at the end of the e-mail. The e-mail signature is very useful, in it you can promote your own sites or even offline businesses. Send each e-mail with the signature to your friends and make your site known.

6. Publish ads on ads sites

Publish ads on ads sites. A large proportion of sites offers free ads, besides the possibility of adding a notice, you can also add a link to your offer. Here’s another double effect. First, your ad is viewed by a visitor and, if interested in your ad, they contact you. In 2nd place, you still have a link to your website. At first glance the method is so simple. Well, not really … If in the case of adding a link in a web directory is the most permanent, in the sense that your link will be long listed in the directory, if you publish an announcement it is limited by time. Most ads expire within 30 days. So you need a good management of the published notices, so that they will be updated whenever necessary.

For more tips, please go to http://www.area1.info!

Most of us think of spam as junk email. Search engine spam is different. Search engine spam is any means of manipulating search engine spiders to artificially boost a website’s page rank or positioning on search engine results pages. In other words, search engine spam is any tactic employed by site owners to fool search engine spiders. Not a good idea.

What is and isn’t spam?

Every search engine has its own definition of what constitutes search engine spam so, in essence, spam is whatever search engine geeks say it is. However, there’s an obvious, widespread consensus among search engine professionals as to what constitutes spam. Further, search engine information pages provide clear guidelines for what they consider acceptable and unacceptable practices.

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15 Shades of SEO Spam:

1. Cloaking

Also known as “stealth”, cloaking is a technique that involves serving one set of information to known search engine spiders while displaying a different set of information on documents viewed by clients. While there are unique situations in which the use of cloaking might be considered ethical in the day-to-day practice of SEO, cloaking is never required. This is especially true after the Jagger algorithm update at Google, which uses document and link histories as important ranking factors.

2. IP Delivery

IP delivery is a simple form of cloaking in which a unique set of information is served based on the IP number the info-query originated from. IP addresses known to be search engine based are served one set of information while unrecognized IP addresses, (assumed to be live-visitors) are served another.

3. Leader Pages

Leader pages are a series of similar documents each designed to meet requirements of different search engine algorithms. This is one of the original SEO tricks dating back to the earliest days of search when there were almost a dozen leading search engines sorting less than a billion documents. It is considered SPAM by the major search engines as they see multiple incidents of what is virtually the same document. Aside from that, the technique is no longer practical as search engines consider a far wider range of factors than the arrangement or density of keywords found in unique documents.

4. Mini-Site networks

Designed to exploit a critical vulnerability in early versions of Google’s PageRank algorithm, mini-site networks were very much like leader pages except they tended to be much bigger. The establishment of a mini-site network involved the creation of several topic or product related sites all linking back to a central sales site. Each mini-site would have its own keyword enriched URL and be designed to meet specific requirements of each major search engine. Often they could be enlarged by adding information from leader pages. By weaving webs of links between mini-sites, an artificial link-density was created that could heavily influence Google’s perception of the importance of the main site.

In the summer of 2004, Google penalized several prominent SEO and SEM firms for using this technique by banning their entire client lists.

5. Link Farms

Link farms emerged as free-for-all link depositories when webmasters learned how heavily incoming links influenced Google. Google, in turn, quickly devalued and eventually eliminated the PR value it assigned to pages with an inordinate collection or number of links. Nevertheless, link farms persist as uninformed webmasters and unethical SEO firms continue to use them.

6. Blog and/or Forum Spam

Blogs and forums are amazing and essential communication technologies, both of which are used heavily in the daily conduct of our business. As with other Internet based media, blogs and forum posts are easily and often proliferated. In some cases, blogs and certain forums also have established high PR values for their documents. These two factors make them targets of unethical SEOs looking for high-PR links back to their websites or those of their clients. Google in particular has clamped down on Blog and Forum abuse.

7. Keyword Stuffing

At one time, search engines were limited to sorting and ranking sites based on the number of keywords found on those documents. That limitation led webmasters to put keywords everywhere they possibly could. When Google emerged and incoming links became a factor, some even went as far as using keyword stuffing of anchor text.

The most common continuing example of keyword stuffing can be found near the bottom of far too many sites in circulation.

8. Hidden Text

Hidden text, sometimes called search spam, is text that’s invisible to visitors but readable to search engine spiders. Drop a block of white text on a white background and it’s completely invisible to human eyeballs but easily readable by spiders.

Hidden text is usually just a slew of keywords, variations on keywords and other information of interest to search engine spiders but not very helpful to humans. So, when you visit the site, you see nothing but white space. Spiders scan line after line of keywords which may well artificially boost the site’s page prank. Another ruse employed by many SEO rookies is to hide text in the HTML code that supports the site skin. This is another wrong-headed ploy that will get your new site slammed faster than you can say ‘Welcome’.

9. Useless Meta Tags

Most meta tags are absolutely useless. The unethical part is that some SEO firms actually charge for the creation and insertion of meta tags. In some cases, there seems to be a meta tag for virtually every possible factor but for the most part are not considered by search spiders.

10. Misuse of Directories

Directories, unlike other search indexes, tend to be sorted by human hands. Search engines traditionally gave links from directories a bit of extra weight by considering them links from trusted authorities. A practice of spamming directories emerged as some SEOs and webmasters hunted for valuable links to improve their rankings. Search engines have since tended to devalue links from most directories. Some SEOs continue to charge directory submission fees.

11. Hidden Tags

There are a number of different sorts of tags used by search browsers or website designers to perform a variety of functions such as; comment tags, style tags, alt tags, noframes tags, and http-equiv tags. For example, the “alt tag” is used by site-readers for the blind to describe visual images. Inserting keywords into these tags was a technique used by a number SEOs in previous years. Though some continue to improperly use these tags, the practice overall appears to be receding.

12. Organic Site Submissions

One of the most unethical things a service-based business can do is to charge clients for a service they don’t really need. Charging for, or even claiming submissions to the major search engines are an example. Search engine spiders are so advanced they no longer require site submission to find information. Search engine spiders find new documents by following links. Site submission services or SEO firms that charge clients a single penny for submission to Google, Yahoo, MSN or Ask Jeeves, are radically and unethically overcharging those clients.

13. Email Spam

Placing a URL inside a “call-to-action” email continues to be a widely used of search marketing spam. With the advent of desktop search appliances, email spam has actually increased.

14. Redirect Spam

There are several ways to use the redirect function to fool a search engine or even hijack traffic destined for another website! Whether the method used is a 301, a 302, a 402, a meta refresh or a java-script, the end result is search engine spam.

15. Misuse of Web 2.0 Formats (i.e. Wiki, social networking and social tagging)

An emerging form of SEO spam is found in the misuse of user-input media formats such as Wikipedia. Like blog comment spamming, the instant live-to-web nature of Web 2.0 formats provide an open range for SEO spam technicians. Many of these exploits might even find short-term success though it is only a matter of time before measures are taken to devalue the efforts.

16. Doorway pages

Doorway pages and/or splash screens are nothing more than full-sized advertisements. Search engines have been able to detect these pages for almost 10 years but site owners and unknowing webmasters still employ this subterfuge.

A doorway page or splash screen is a stand-alone page in front of the main site. It’s purpose? To land high in search engine results pages and get you to click on the doorway page link. So, let’s say you’re shopping for surf boards on line. So you Google surfboards, scroll down a few links and see what appears to be the perfect site for what you’re looking for. You click the link and you’re taken to a garbage page with lots of adverts, usually some hidden text and the simple direction, ‘For surfboards, click here’.

Doorway pages have one purpose – to drive traffic to a site. They don’t provide information, product listings or contact information. They’re like full-screen banner ads that you have to pass through to get to the actual site you’re looking for. Search engines hate doorway pages because they diminish the quality of their results and annoy their users.

So, how do you distinguish between a doorway page and a very active homepage? Simple. The homepage appears on the site map and can be accessed from other pages within the site. Not so with a doorway page. It’s strictly one-way – in! You can’t access a doorway page from the interior of the site. You can only access it by clicking on the search engine results link again. Here’s what Google has to say about doorway pages right on the Google Quality Guidelines page: ‘Avoid doorway pages created just for search engines’. Simple advice. Good advice.

17. Mirror sites

A mirror site is simply a duplicate site that uses different keywords and HTML descriptor tags. So, let’s say you sell sporting goods online. You might have one site with football-related keywords, the same site, perhaps with a different web host, with baseball-related keywords and another mirror (duplicate) site with nothing but keywords related to scuba diving. Seems like a reasonable approach to driving traffic with a variety of sports interests.

Search engines take a very dim view of duplicate content cluttering up their results pages. The reason? Because this would allow any site to have an infinite number of listings on search results pages, simply by changing keywords in site text and HTML tags. And that would most certainly diminish the quality of results pages.

21 Ways to Improve Traffic to Your Blog

1. Using social networking website

Create accounts with digg (popular content that surfers share with each other), Reddit, Stumble Upon (ditto) and del.icio.us (a bookmarks manager), and promote your best posts. Don’t overdo it and push each pearl of wisdom you produce or you’ll just arouse antagonism.

2. Rework HTML title tags of trafficked posts

By watching your stats, you can often identify posts that get search traffic from a keyword, even though the keyword isn’t listed in the HTML title of the post. By editing your posts’ HTML titles to add the keywords they cover, you can strengthen the rankings and therefore the traffic that the post generates.

3. Save your best posts for the best times of the week

Writing a home-run post on a Saturday afternoon will probably happen from time to time. However, does your blog have good traffic on Saturdays? Analyzing your blog’s stats to determine when it naturally has the most traffic can get more eyes on a great post, which will translate to more social votes and more links.

4. Tell your friends

Don’t just assume that they’ll find their way to your blog. Ask them to disseminate the link among their friends.

5. Be active in an online community

If you have something interesting to say about somebody else’s blog, just do it, adding a link to your blog. But don’t post comments just to post your link. That’s obnoxious and doesn’t do great things for your image.

6. Exchange links with other bloggers

Link to them and have them link to you. If another blogger in your sphere of interest posts something interesting, link to it and add your comments. Track-backs can bring traffic. (A track-back is a way for Web writers to obtain notification when somebody links to one of their documents.)

7. Make sure your blog is visible and attractive with the major browsers

If it looks weird or doesn’t work in Firefox, for example, you lose potential traffic.

8. Good spelling

Use spell-check, for heaven’s sake. Never mind the aesthetics: if you spell a key word wrong, you can’t be found on Google. And avoid excessive grammatical mistakes as well.

9. Stop writing about yourself, start solving problems

Surfers become readers when a blog provides something that is wanted. A casual visitor may read your blog because they find training, answers to problems, entertainment, or something else they want. This more than likely will mean that they won’t want to read about you, your girlfriend, your cats, your kids, or your catastrophes (unless you have a personal blog that your friends read). Discontinuing the off-topic posts will help you to develop more repeat traffic .

10. Create profiles in online social networks

Link all your profiles to your blog. Facebook for instance has several applications that allow you to publish posts on profiles.

11. Create a widget from your blog

Meaning, a graphical user interface component with which the user interacts. Try to disseminate it.

12. Don’t overdo with ads

Google’s Adsense is nice, in that it brings each surfer “contextual” ads, but if 80 percent of the text in your blog is promotional material, you are bringing no value to readers and they won’t come.

13. Use a traffic analyzer

Install a traffic analyzer on your site to learn the trends and patterns of your surfers, you will learn a lot that way.

14. Write concisely, but not too briefly

A reasonable post is generally no more than 300 to 400 words. Once you’ve reached 800, you’ve reached the limit of the average surfer’s tolerance and any more than that reaches the point of nuisance.

15. Write continuously

Try to write every day, but don’t carpet-bomb with posts.

16. Write lists

It may be getting old, however the fact is, it works. People click on titles such as “21 ways to improve traffic to your blog”.

17. Make it pretty

If your blog is pale and dull, if it doesn’t have attractive media effects, people won’t have a good time reading it. Also, make sure that the fonts you choose are readable, not too small, not too light, and not challenging. Yet don’t overdo things. A blog sporting 200 flashing banners, dozens of popups and giant bright pink text will just annoy readers and send them surfing elsewhere.

18. Subscribe to the feeds of your industry’s major players

In this way, you won’t miss important news releases. When news breaks in your industry, there will be a lot of extra traffic searching for information on the event. Adding your thoughts will almost always generate extra traffic.

19. Answer your email and comment questions

Be diligent about responding to comments that other readers post on your blog. Answer e-mails. Contact with readers is important. Why do people read your blog? Because you solve their problems. Why will they come back again and again to your blog? Because you solve their problems.

20. Pay more attention to the style of writing from magazines

Look at the magazines and pay special attention to the types of titles that are used on the covers. Write down the most interesting titles and think about what makes them interesting. In order to generate buzz around a post, a great title is an absolute necessity.

21. Edit your post one more time

How can you improve your title? How can you improve your first paragraph? Small details in your post, especially in the beginning of your post, can make an enormous difference in its ability to draw social traffic and links. You can definitely improve your title, first paragraph and formatting.

Excellent Analytics is a simple Excel plug in that lets you import web analytics data from Google Analytics in to an Excel spreadsheet. It is an open source initiative by Mark Red and Dropit.

• Build queries with all dimensions and metrics available in Google Analytics
• Apply filters to create advanced queries
• All queries are stored in the spreadsheet

Imported data is stored in the spreadsheet so you can sort, manipulate and distribute the data to anyone using Microsoft Excel.

Use Microsoft Excel to combine web analytics data from Google Analytics with offline data from any other source. Excellent Analytics makes this easy!

For more information and how to use Excellent Analytics, you can visit their offical website: http://excellentanalytics.com/

1. Content is the King:

If you provide quality content then you will get regular readers and many of those will copy a summary (or sometimes the complete article) into there blogs plus linking back to you. Good content may sometimes get renowned bloggers linking to you which will drive traffic and will give your site more weight due to there high PR.

2. Keyword management:

See, whatever your PR be if you do not use proper keywords into your blog you wont get listed into Google searches. So use right keywords in the URL, the “title” tag, the article’s heading, the text and the links which you make.

3. Follow the “nofollow” revolution:

When you comment on any blog you might see the name of your website under the comment authors name. But know this very well that those links aren’t considered by Google for PR calculation. But these days many bloggers are removing the “nofollow“ tags from there links in comments. Thus when you comment on there blogs you will earn a link to your blog too.

4. Post on forums:

There are so many forums available over the Internet that its tough to know which is good and which isn’t. A good way could be to check PageRank of these forums. Now post mostly in those forums which have high PageRank. Each link into these forums will be considered by Google bot as a backlink to your site.

5. Order reviews:

Investment is required whenever you want to outshine others in this world of competition. So if you are capable of investing then go order some reviews into high PR blogs which again gives you visitors plus link.

6. Link Exchange:

Blogroll as many of us call it, is a ni

ce way to increase the number of backlinks to you blog. For those who do not like the LONG blogroll list in there blogs could ask the other author to copy some content from your blog and indicate the source. And you do the same too. That way you earn the same weight backlink.

7. Text Link Ads:

Why not pay maximum $30/month to high Pr websites and get listed into there blogs home page. The only downside is that you need to pay that amount every month to keep the link running.

8. Your own websites network:

If you have more than one website than why not link back from each website to you other websites. That also brings you good backlinks!

9. Submit links to online directories:

Online directories mostly have good PR. Start submitting your link to these directories to get high quality backlinks.

10. Start online contests:

Various contests in different blogs is a new way to earn traffic and to get large number of backlinks. Giving you an example, ask your readers to review your blog in there blogs and ask them to link back to your blog in return. Inform them that the best review will earn some cash prize or something unique from your collection if you do not want to spend money.

PageRank is a numeric value that represents how important a page is on the web. Google figures that when one page links to another page, it is effectively casting a vote for the other page. The more votes that are cast for a page, the more important the page must be. Also, the importance of the page that is casting the vote determines how important the vote itself is. Google calculates a page’s importance from the votes cast for it. How important each vote is is taken into account when a page’s PageRank is calculated.

Google defines PageRank: “PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important”.

PageRank is Google’s way of deciding a page’s importance. It matters because it is one of the factors that determines a page’s ranking in the search results. It isn’t the only factor that Google uses to rank pages, but it is an important one.

How can I find out what my site’s PageRank?

There are a few free tools out there to find out the page rank of websites:

1. Google Toolbar. This tool is installed as a toolbar on your browser, so you get to see the PageRank of any website you go to instantly and automatically.
2. IWebTool.com PageRank Tool. Enter your website URL in at the field there and click on the “Check” button. You will see your PageRank at the top of the page. You will also see a lot of bars next to the links on the page with different numbers. This shows you the PageRank of those specific pages without even having to enter in those specific pages to the tool.
3. PageRankTool.net. This tool checks your PageRank at the different Google data centers.

How long do I have to wait before I see changes on my PageRank?

PageRank has a long lag on when it updates. You may do a lot to your website to improve it’s PageRank and natural links for the search engines and not see any changes for up to 6 months or longer for your PageRank to be updated. This is going to just depend on Google.

PageRank For SEOs

The issue of links and search engines, in particular the perception of Google’s use of links, has gotten out of hand. For many, the original reason of linking has been lost out of the desire to simply do whatever they believe Google might like.

All major crawler-based search engines leverage links from across of the web, but none of them report a static ‘importance’ score in the way Google does via its Google Toolbar. That score, while a great resource for surfers, has also provided one of the few windows into how Google ranks web pages. Some webmasters, desperate to get inside Google, keep flying into that window like confused birds, smacking their heads and losing their orientation….

Site owners are using the toolbar to find “good” sites that they should get links from, regardless of the fact that link context is also important, not to mention many, many other factors that are used by Google to rank a web page. Other site owners, getting a gray PR0 toolbar for their site, immediate assume the worst, that they’ve been blacklisted.

PageRank is only a score that represents the importance of a page, as Google estimates it. Get a link to your pages from an high PR page and yes, some of that PageRank importance is transmitted to your page. But that’s doesn’t take into account the context of the link — the words in the link — the anchor text. If you don’t understand anchor text, Google Now Reporting Anchor Text Phrases from me last month will take you by the hand and explain it more.

How to Increase Page Rank?

Few Steps to Increase your Page Rank:

1.  Update your website every day by adding more unique content. If you site has some information for a visitor then it is 100% chance for him to come back to your site again.

2.  Provide inside linking to your website. For example you can provide a link of your previous and next articles on an article page. Or you can provide a list of related articles so visitor can remains a long time on your website.

3.  Create sitemap for your website (XML based for Google and text based for yahoo) then submit sitemap to Google and submit sitemap to Yahoo. Get a Google webmaster account and sign in there to see your website statistics. It will also tell you if you site is indexed or not, and your page rank in Google.

4. The most important tips -  Trade your link with other web owners. Put their link on your website and they will put your link in them. This is for free and the very fast way to improve your visibility in search engines.

Keyword density is a combination of the number of times a keyword or a keyword phrase, in proportion with other words, appears on a Web page. The more times the keyword appears in relation to the total number of on page words, the greater the overall keyword density. The more times that other words appear, the lower the proportion of keywords, resulting in a lighter keyword density.

Do different search engines treat keyword densities differently?

It’s generally thought by search engine optimization experts that Yahoo and MSN Search tolerate heavier keyword densities per page than industry leader Google. As with all areas of SEO, there is some debate on this issue, and counter examples are very likely to be found. Generally, however, Google is less tolerant of heavy keyword usage than Yahoo or MSN.

What is keyword stuffing?

Keyword stuffing is the very intensive placement of keywords within a Web page’s copy. In general, the level of keywords would be so frequent as to overwhelm the rest of the copy. While the overuse of keywords is likely to trigger

a Google filter, the potential loss of visitor traffic due to hard to read content is a much larger problem. A searcher finding a Web page consisting of keywords obviously jammed in everywhere is highly unlikely to remain and convert to a paying customer. The loss due to keyword stuffing is therefore twofold.

How to improve keyword density of your site?

• When planning a page, think about which search terms a user is likely to use when searching for the information your site provides. For example, a visitor who is looking for information on “Search Engine Ranking” may search for things like “search engine positioning”, “search engine ranking”, “search engine placement”, “keyword density”, “top ranking”, and the like.

• After you have collected your list of keywords, do NOT simply dump those keywords into a senseless list on your web page. Some of the engines attempt to be smart when processing keywords and if it sees keywords occurring together in a senseless sequence, it may penalize your website.

• Try to form sentences that use those keywords. Good writers have an aversion to repeating a particular word too often, choosing instead to use alternative terms that mean the same thing. This makes for a more pleasant reading, but it will not help you get your site listed with a top rank in search engine results for that particular keyword.
• If you want your page to have a high ranking when someone searches for the phrase “search engine ranking”, keep repeating the phrase “search engine ranking” in your document instead of substituting with pronouns like “it” and the like. Do likewise for the other keywords that you want a high density on the page. You’ll of course have to use your discretion with this, or your page will be unpleasant to read.

Part of the article is extracted from http://www.thesitewizard.com

Aside from updating your website’s content, do you know that you can actually manipulate your website’s content? In doing so you will finally get the high search engine ranking you are aiming for. Different search engines have different algorithms in deciding what rank your website deserves. However, one thing that all the search engines are looking for is fresh web content. And these web marketing techniques presented here applies to the major search engines.

How To Manipulate Your Web Content To Get Higher Search Engine Ranking

Web content is vital to a website’s existence and search engine ranking. There are some web marketing techniques that you can use to manipulate web content and get higher search engine ranking. Here are some of the web marketing techniques that allow webmasters and website owners to manipulate their web content and get higher search engine ranking:

1. Google Webmaster’s Account

Once you have a Google account, it will be easier for you to get your updated web pages submitted. This is a great advantage to webmasters and website owners. Google offers a submission tool that allows webmasters to submit a single changed or updated web page. The Google submission tool makes it easier for webmasters to tell Google about the latest updates on the web pages.

Webmasters can get more benefits from the Google submission tool if they have a page with a constructed navigation system. This way, Google spiders will crawl the website as often as a new page is added or updated. Because of the benefits of a Google submission tool, webmasters are advised to secure a Google Webmaster account.

2. Make all web pages live

Keeping your web pages live gives you added benefits in terms of your website’s search engine ranking. Remember not to delete a web page. If you have deleted a web page, you must create a redirect page that will lead site visitors to the new page.

3. Interesting Web Content

To make your site visitors stay, create relevant, up to date and interesting web content. Interesting web content will tempt your site visitors to stay on your website. In doing so, there is a higher chance that these site visitors will be converted to customers.

4. RSS Feed Tool

An RSS feed tool is necessary if you want to reach your target visitors. A website that uses RSS feeds needs new content regularly. RSS feed is like newsletter where you send your target market web updates in their inboxes.

These web marketing techniques maximize the benefits of your web content. So if you are asked the never-ending question of how often to update your web content again, the answer is simple: OFTEN!

This article is written by nPresence an online web marketing agency that specializes in Search Engine Optimization, Pay Per Click advertising, Content Management Systems, Web Design, Conversion Tracking and Analysis. For all your all your web marketing needs, please see http://www.npresence.net/

What makes or breaks a search engine is how well it answers your question when you perform a search. That’s based on what’s called the search engine algorithm which is basically a bunch of factors that the search engine uses to say “hey is this page RELEVANT or NOT?”. The higher your page ranks for these factors (yes some factors are more important than others) than the higher your page will get displayed in the search engine result pages.

Top 9 SEO mistakes:

1. Splash Page
   A splash page, especially in flash with only “click to enter” button which makes spider unable to crawl your page.
2. Non-spiderable Flash Menus
   They might look cool to you but they can’t be seen by the search engines; and thus the links in the Flash menu will not be followed.
3. Image and Flash Content
   Web spiders are like a text-based browser, they can’t read the text embedded in the graphic image or Flash. Most designers make this mistake by embedding the important content (such as target keywords) in Flash and image.
4. Overuse of Ajax
5. Versioning of Theme Design
   Constantly changing the main root location may cause you to lose backlink counts and ranking.
6. “Click Here” Link Anchor Text
   Better use that topic/keyword in your link anchor text. It’s much more descriptive (and relevant) to say “learn more about {keyword topic}”
7. Common Title Tag MistakesSame or similar title textExceeding the 65 character limit
   In search engine result pages, your title tag is used as the link heading. You have about 65 characters (including spaces) to get your message across or risk it getting cutoff.

   Keyword stuffing the title

   Keyword stuffing in the Title Tag is looked at as search engine spam (not good). But it might be smart to repeat the same word in different ways.

8. Empty Image Alt Attribute
   You should always describe your image in the <alt> attribute.
9. Unfriendly URLs
   Example of Friendly URL: domain.com/page-title
   Example of Dynamic URL: domain.com/?p=12356

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10 SEO golden rules for designers and developers:

Rule 1:  Don’t Cheat Google!
Google has hundreds of rooms full of genius scientists, their job is to work 60 hours a week to make sure you can’t fool Google. You can’t outsmart them. Ignore any advice on trying to cheat the system and focus on making great web sites with great content, and your sites will show up fine in searches.

Rule 2: Stick to the keyword
Pick a few keywords or phrases that describe your site. Use them, and words related to them, whenever it’s natural to do so. Repeating them uselessly is no good (rule Zero), use them in sentences, headlines, and links.

Rule 3: Focus on content
Remember, content is king for SEO. Users don’t search for design, they search for content. If your site doesn’t have content people want, no one will look at it. Every page on your site should follow the Inverted Pyramid. Each page should lead with a relevant H1 tag with one of your keywords, and the first paragraph of text should be a summary of the rest of the page.

Rule 4: Searchable code
Build your sites in a text editor, and write clean, human-readable HTML. The HTML should follow the conceptual structure of the page, navigation first, followed by the H1 tag, then the first paragraph, etc. Try to use descriptive tags when possible. Use UL for lists, P for paragraphs, H tags for heads and subheads, and STRONG for bolded text. Don’t overuse Divs.

Rule 5: Make a good homepage
Your home page is the key to your site being found by search engines. It should summarize the rest of the site, and give a clear, compelling reason for a user to look at the other pages in the site.

Rule 6: Meaningful links
Search engines pay a lot of attention to the links on your site, and the words used in those links. Never use “click here” or “see more” for a link. The link text should describe where the link will take the user.

Rule 7: Title tags
Every page in your site should have a title with the site name and a short description of the page. About 60 letters total. Include a keyword. Remember that the page title is what appears in search results, it should give users a clear reason to click on it.

Your navigation links should have title attributes that match the titles of your pages. This looks like <a title=”name of page” href=”link”>. It’s a small thing, but it will give you a significant SEO improvement.

Rule 8: Alt tags
Every image on your site should have an alt tag. Especially images that are relevant to the page.

Rule 9: Ignore most meta tags
A long time ago meta tags were the secret to SEO. Those days are gone. The only meta tag that really matters now is the description tag. Search engines may use it to provide the text under the link to your page in their results. Make sure it describes the page in a way that explains why a user searching for your content would want to look at your page.

Rule 10: Have a sitemap for your site
This is an xml file that describes the structure of your page. Make one, and give it to Google.

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Resources help you to build SEO for your site:

Google Webmaster Tools
Google Webmaster Tools allow you check the crawl statistics of your site. If you haven’t been using this great tool yet, login to the Google Webmaster Tools, then add and verify your site.

After you’ve verified your site, you can find out:

• When was the last time Googlebot crawled your site
• HTTP errors
• 404 Not Found errors
• External link counts
• What keywords people are using to link to your site
• What are the top search queries to your site

Free SEO Tools
Here are some online SEO tools that you can use to check your PageRank, Link Popularity, Search Engine Position, Keyword Density, etc.

• www.pagerank.net
• www.iwebtool.com
• www.seochat.com/seo-tools
• www.webconfs.com
• tools.seobook.com

SEO Resources
Here are some external links where you can learn more about SEO:

• www.seomoz.org
• www.seochat.com
• searchenginewatch.com
• www.searchengineworld.com
• www.mattcutts.com

Some of the aboved information is extracted from http://www.webdesignerwall.com