Home » Branding, Design Inspiration

Branding: Firefox slightly refreshes their logo

8 July 2009 No Comment

firefox_before_after__full

The slightly refreshed identity was designed by Anthony Piraino from the Iconfactory, directed by the logo’s original designer along with the team at Mozilla. As described in the extensive creative brief, the goal was to modernize the overall look of the logo.

You have to look close, but the most notable differences include finer hair detail and depth shading on the fox, flames that wrap around the globe, and a few heavy coats of gloss on the globe itself. I don’t know if it really looks more modern, but it is definitely more detailed. Which is not necessarily a good thing for an identity—a lot of the charm of the original logo was in its iconic stylization. But truth be told, it looks pretty much the same.

The original Firefox logo was designed by Jon Hicks in 2004, based on a concept from Daniel Burka and sketched by Stephen Desroches (discussed here). Daniel Burka’s concept was partially inspired by a piece of artwork found in his childhood bible (pictured above), before going though its many iterations:
firefox_timeline

Source from: http://www.idsgn.org/

VN:F [1.6.4_902]
Rating: 0.0/10 (0 votes cast)
VN:F [1.6.4_902]
Rating: 0 (from 0 votes)
Blog Widget by LinkWithin

Tags: , , ,

Leave your response!

You must be logged in to post a comment.