Mobile ads like an email auto-responder in that it returns a preset text message to mobile – upon request. Mobile ads used as a general informational and advertising tool by all types of business, professional, individuals, and institutions or many more organizations. Mobile Ad gives advertisers a convenient and very inexpensive way to have a text-based presence in the mobile world, allowing advertisers to have their information easily accessible to anyone, anywhere at anytime. Mobile Ad is a 160-character text message that mobile phone companies “bounce back” to mobile users whenever they text a valid KEYWORD and the advertiser’s ADNAME to a designated short code number. Here “Adname” is like a URL and they are going quick. That’s why mobile Ads are very popular for every brand especially in the developed countries, like United States where nearly 90% citizens own a mobile. As this is the fastest, best, up close and personal way of marketing. Most important is the customers get the ad messages they want and the mobile Ad is 100% spam-proof. Not only free to consumers but also unlimited use for the publishers and advertisers.

Mobile Text Advertising US Response Rate higher than Europe (2007)

US Mobile subscriber consumption of content and applications (2007)

A mobile services company, Grapevine Interactive, has developed a new technology, MMS Lite for mobile messaging. The aim is to fill the niche between SMS (simple text-based) and MMS (more complex & expensive). The MMS Lite solution could be a good news for mobile marketers as which combines a notification message with a larger rich message. The rich message includes a heading up to 500 characters of text plus 2 images with optional captions. Besides, it won’t cost recipients replying a message with 250 characters.

iPhone is one of the mobile devices supported the MMS application. For example, company or brand can attach a simple logo or graphical brand name to a marketing message and the iPhone users interact with the company via MMS Lite. This surely not supported by the SMS, and would normally render poorly on most mobile with MMS. Therefore, company or brand is now looking forward to the MMS Lite development for mobile marketing.

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