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Branding: The new GM – Fewer suits, greener logo?

Automaker considers changing the color as it exits bankruptcy protection

updated 6:00 p.m. ET July 8, 2009

DETROIT – General Motors could literally turn green as it readies itself for major management and cultural changes that will coincide with its escape from bankruptcy protection.
People briefed on its plans say the company is looking into changing the background color of its corporate logo from blue to green in an effort to show consumers that it is leaner and greener, more focused on fuel efficiency and better able to make quick decisions.
Ed Welburn, GM’s …