With advertising down 23 percent this year and circulation down from 2.6 to 1.5 million, Newsweek is hoping that the refresh will help make the dying magazine relevant again. “As the number of news outlets expands, it is said, attention spans shrink; only the fast and the pithy will survive,” says Jon Meacham the editor at Newsweek.
The redesign (Newsweek’s second since 2007) focuses on making things simpler, a nice change to the previous format. The new look makes use of some much needed whitespace as well as some fresh new …

Google Analytics
Google analytics is a free website statistics application that you can use to track your website traffic. You can access Google Analytics by going to http://www.google.com/analytics. you are required to have a Google user name to access.
You’ll need to copy a snippet of text that Google provides into the coding of your web site. Once you’ve added the code to your site, it will take a few days for Google to gather enough information to provide reports about your site, and as much as 2 months to gather information …

Shelves iPhone Theme

MTV launches a spanky new look as of today – as its international brand refresh rolls out across the company’s network of 64 channels, created by MTV’s creative directors from around the world in collaboration with UK-based studio Universal Everything…

We use the word refresh rather than rebrand as the MTV logo is still recognisable – the new logo (above) is, in fact, the old logo – but in MTV’s new look, the logo remains black on a white ground – no colour, pattern or texture will ever adorn it – …

The slightly refreshed identity was designed by Anthony Piraino from the Iconfactory, directed by the logo’s original designer along with the team at Mozilla. As described in the extensive creative brief, the goal was to modernize the overall look of the logo.
You have to look close, but the most notable differences include finer hair detail and depth shading on the fox, flames that wrap around the globe, and a few heavy coats of gloss on the globe itself. I don’t know if it really looks more modern, but it is definitely more detailed. Which is not …