Free Brush, Freebies »

[27 Sep 2009 | One Comment | ]
Free brush: The Grasslands

The Grasslands brush is very a very useful element in creating nature and refreshing design.

Internet Marketing & SEO, Mobile Marketing »

[25 Sep 2009 | No Comment | ]
What is Location Based Services?

What is Location Based Services?
Location Based Services (LBS) marketing uses the location of a mobile user to deliver information specific to their geography. The location of the mobile phone can be identfied through any mobile connection, e.g. SMS, WAP/ Mobile Web, voice calling or GPS where installed.
It is permission-based, so mobile users must make a request for a location service before their position can be identified. With the exception of GPS, the location is gathered from the nearest base stations, identifying the mobile users anywhere from 20-100 metres, which depends …

Free Themes, Freebies »

[22 Sep 2009 | 2 Comments | ]
iPhone Theme: PreVillian

Bored with the current look and feel of your iPhone? Well a well-designed iPhone theme can keep your iPhone stay refresh and look sexier than ever before! Today we share a free iPhone theme, PreVillian for you. Download if you like it!

Free Graphic and Vector, Free pattern and texture, Freebies »

[21 Sep 2009 | One Comment | ]
Simple Striped Background Generator

Stripemania is a simple and free web 2.0 tool to create seamless diagonal stripes for your designs. You are able to choose the size of the stripes and the spacing between those. You can even add color gradient effect for all of your stripes.

Internet Marketing & SEO, Mobile Marketing »

[20 Sep 2009 | 8 Comments | ]
A case study of SMS marketing campaign – IKEA Mobile Loyalty Program

Introduction
IKEA is one of the largest home furnishings retailers worldwide, with more than 275 stores in 36 countries; they launched a mobile loyalty program to build a database of consumers interested in receiving discounts from the home furnishings retailer in 2008.

Marketing Objective
Engage loyal IKEA customers with mobile coupons redeemable at stores.