So sad and cute…

People are placing more complex search queries. That much is true. Almost 20 percent of online search requests now contain five words of more, says Hitwise.
Computer based search engines haven’t been able to keep up, even as they have done a better job of figuring out user intent.
So what about typically quicker and lighter mobile search – which is making up an increasingly higher percentage of search requests?
“It’s pretty clear mobile will be a very important component of the digital future,” says Pavan Lee, research manager of search at Microsoft. …

Beginning July 27 and continuing for three weeks, passersby in Chicago’s Jackson Tunnel will be greeted with an out-of-home message, “Our potatoes are grown closer than you may think,” along with an overhead installation of potatoes breaking through the ceiling tiles. It’s part of a nationwide campaign for Lay’s potato chips that broke in May and which celebrates the local potato farmers who grow potatoes used in Lay’s potato chips. The “Lay’s Local” 360 marketing campaign was created by Lay’s U.S. agency of record, Juniper Park. Other elements of the …

In order to promote the April issue of Car Magazine, which features an in depth guide to this year’s Formula One season, Ogilvy Cape Town gave stationary drivers a true F1 experience. F1-style lollipop men stood at traffic lights and dropped their lollipop signs in front of cars as they stopped.
The sign read: “It’s F1 Season.”
In true F1 fashion, the “lollipop men” would then flip their lollipop signs to reveal the Car Magazine message:
“Get the F1 Guide. Car. The April F1 Issue. On sale now. Brought to you by Richelieu.”
Hundreds …

Today we want to share some advertisements both in print or outdoor media with you. The first one is an outdoor installation/ advertising created by Toyota Prius: A Solar Flower. A 18-foot flower sculpture were placed in public area, the setting include solar panels, free Wi-Fi access, seating and charging stations. It is quite a interesting idea, right?