Just surfed the web and came across some pretty design for the promotion materials of Eslite 誠品 (www.eslite.com), which is a popular bookstore in Taiwan. Each of the EDM below gave a warm, harmonic atmosphere to the audiences.

This one titled “Life in sunshine” which promoted the sells of eco-friendly products during April 2009.
http://www.eslite.com/html/event/090409_greenlife/

Objective: To design a business card for fitness trainer Zohra Mouhetta that complements the effectiveness of her personal training programmes and makes for a memorable hand out to prospective clients.
Concept: To stand out from all the leave-behinds people receive everyday, they designed a unique, foldable business card that invites the recipient to interact with it and clearly demonstrates what personal fitness training can do for the body.
Outcome: Though exact response rates were not available at the time of this submission, the number of inquiries and sign ups, including corporate clients, …

Advertising Agency: CLM BBDO, Paris, France
Creative Directors: Gilles Fichteberg, Jean-Francois Sacco, Eric Pierre
Art Director: Cedric Mountaud
Copywriter: Vincent Pedrocchi
Photographer: Jean-Yves Lemoigne
Productions: Continental
Achat d’Art: Sylvie Etchemaite
Post production: Adrien Benard

Challenge: Pantene makes hair strong and the objective was to bring the communication at various consumer touch points.
Solution: A poster with a real plait hanging from the back of a head was stuck on the doors of malls, supermarkets and beauty salons. The plait served as the door handle and each time patrons “pulled” the hair handle, the core benefit of Pantene was communicated in an interested manner.
Result: Apart from bringing a lovely smile to the lips of patrons, it created greater brand awareness and an increase in inquiries at …

WOW…that’s funny