A logo is a corporate identity, it reflects a business’s commercial brand via the use of shape, fonts, colour, and images. A logo is for inspiring trust, recognition and admiration for a company or product and it is our job as designers to create a logo that will do its job. A good logo must be simple, memorable, timeless, versatile, and of course, appropriate for its intended purpose.

Two months from now the International Olympic Committee will name the host city of the 2016 Summer Olympics. The International Olympics Committee (IOC) shortlisted four of the seven applicant cities—Chicago (United States), Madrid (Spain), Tokyo (Japan), and Rio de Janeiro (Brazil); over Baku (Azerbaijan), Doha (Qatar), and Prague (Czech Republic)—on June 4, 2008 during the announcement in Athens, Greece. The results will be announced at the 121st IOC Session in Copenhagen, Denmark, on October 2, 2009. Here are the 2016 Olympics logo designs submitted by the 7 applicant cities.

Here show you a branding news from http://www.idsgn.org, which is the Canadian coffee and doughnut shop Tim Hortons, invaded in New York City last month. It bought a re-branding and opening of 12 locations.

Tim Hortons was founded and named after a famous hockey player in 1964, Tim Hortons’ trademark Timbits and Ice Capps are ingrained in the country’s culture. With around 3,000 locations, Tim Hortons is the largest food service operator in Canada, even larger than McDonald’s and Starbucks, selling about two billion cups of coffee per year. But to …

Automaker considers changing the color as it exits bankruptcy protection

updated 6:00 p.m. ET July 8, 2009

DETROIT – General Motors could literally turn green as it readies itself for major management and cultural changes that will coincide with its escape from bankruptcy protection.
People briefed on its plans say the company is looking into changing the background color of its corporate logo from blue to green in an effort to show consumers that it is leaner and greener, more focused on fuel efficiency and better able to make quick decisions.
Ed Welburn, GM’s …

With advertising down 23 percent this year and circulation down from 2.6 to 1.5 million, Newsweek is hoping that the refresh will help make the dying magazine relevant again. “As the number of news outlets expands, it is said, attention spans shrink; only the fast and the pithy will survive,” says Jon Meacham the editor at Newsweek.
The redesign (Newsweek’s second since 2007) focuses on making things simpler, a nice change to the previous format. The new look makes use of some much needed whitespace as well as some fresh new …